Sam Williams StudioInformation
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I am a freelance creative director, motion designer, editor and visual researcher based in London.

I have over fifteen years experience working in the design industry, having had full time positions at INTRO and Why Not Associates before going freelance in 2013. In this time I have made work for a broad range of clients, creating and designing content across a wide range of sectors and contexts including large scale live events and projection mapping; branding and motion language development; video creation and editing; titles for film and television; and promotional trailers for cinema, web and socials.

I work predominantly across the arts and visual cultures sectors, and balance freelance design work with my own visual art practice. This means I have a unique perspective and references to draw upon for design, direction and visual research projects.

Clients and collaborators include: Tinloof, Somerset House, The Photographers’ Gallery, Kate Dawkins Studio, BBC, Channel 4, Tate Gallery, Communion Studio, Uncommon, Mother Design, Wolff Olins, Why Not Associates, Yoko Ono and Wallpaper*





Client ProjectCategory
TinloofPRITCH Case StudyMotion Design 
TinloofSidley AIConfidential 
Somerset House StudiosJohn Costi: Becoming NewEditing 
Somerset HouseHoly Pop! I Adore You
Editing 

Beki MariNoah Kahan Show Visuals
Live Event

Somerset House
SOIL: The World Beneath Our Feet
Creative Direction

HATORosewood Front Row Tokyo
Motion Design

Kate Dawkins StudioBBC Passchendaele 100Live Event
Communion Studio
Rosewood HotelsMotion Design

Ufuoma Essi
“The Centre Cannot Hold” 
Confidential

Closer Ltd 
Louis Vuitton China
Confidential

Povilas Utovka 
Showreel
Editing

Somerset House
Assembly
Creative Direction

The Photographers’ Gallery
Exhibition Trailers
Motion Design

Somerset House
AGM
Creative Direction

Wolff Olins
Google Apps
Confidential

Wolff Olins
BBC Brand Development
Confidential

Wolff Olins
Virgin Media O2
Confidential

Wolff Olins
Huawei Brand Development
Confidential

Uncommon Creative Studio
JD Sports
Motion Design

Kate Dawkins Studio
BBC VJ Day 75Live Event

Paul Underwood 
King McGraw
Motion Design

Yoko Ono
Warzone Lyric Videos
Creative Direction

Holly Marie Parnell
“Cabbage”Title Design

Kate Dawkins Studio
BBC VE Day 75
Live Event

Kate Dawkins Studio
BBC D Day 75
Live Event

National Theatre
Promotional Trailers
 Creative Direction

Wallpaper*MontblancEditing
Kate Dawkins StudioHeineken UEFA Champions LeagueLive Event
Wolff OlinsConscious Brands 100Motion Design
INTROHuawei P10Editing
Why Not AssociatesTrainlineMotion Design
Kate Dawkins Studio
YouTube Brandcast UKLive Event

ON Running
Climate Report
Confidential

Alto ArcTour VideoEditing
Communion StudioZegnaMotion Design
Theo Adams CompanyFilm WorksDirection
INTROPlacebo “Loud Like Love”Campaign
INTROOasis “Dig Out Your Soul”Campaign
Why Not AssociatesThe TelegraphMotion Design
Why Not AssociatesBFI Sight & SoundCreative Direction
Why Not AssociatesDiscovery x Singapore AirlinesCreative Direction
Why Not AssociatesBBC Dickens SeasonCreative Direction






Somerset House Studios John Costi: Becoming NewEditing


 John Costi: Becoming New
 Client: Somerset House Studios

Somerset House Studios brought me in to edit the profile film of resident artist John Costi.  Costi moves through his studio, floor to ceiling in collage and family ephemera, tracing the connections between his personal history and his art. We follow him through the making of his performance series Bapou's Bubbles for Somerset House Studios, where he and fellow performers embody a cast of characters drawn from his inner world, and onto the 263 bus to Costi Corner: a junction in North London where his family settled after emigrating from Cyprus, and a site he returns to across different phases of his life and work.

Through generous and personal storytelling, Costi shares moments from his complex past alongside a questioning and reshaping of inherited ideals of masculinity and class, demonstrating a new way of existing on his own terms, selectively taking and leaving what his environment has given him, without rejecting the core of his identity or heritage. This is a film about growth, dismantling inherited ideas, and the celebration of becoming.










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