Sam Williams Studio
Selected Work

1. Somerset-House
2. BBC-Passchendaele-100
3. The-Photographers’-Gallery
4. King McGraw
   
5. BBC-VJ-Day-75
6. Povilas-Utovka
7. Yoko-Ono-Warzone
8. Cabbage
9. Micro-Rainbow
10. National-Theatre
    
11. Communion
    
12. Wallpaper*/Montblanc
13. Conscious-Brands-100
14. Heineken-UEFA
    
15. BBC-VE-Day-75
    
16. BBC-D-Day-75
    
17. JD-Sports
    
18. Huawei-P10
    
19. Trainline
20. YouTube-Brandcast-UK
    
21. Zegna
    
22. Deux-Mains
    
23. HIT-Fitness
    
24. Theo-Adams-Company
    
25. Valentino
    
26. Placebo-Loud-Like-Love
    
27. Oasis-Dig-Out-Your-Soul
    
28. The-Telegraph
    
29. Sight-&-Sound
    
30. Discovery-x-Singapore Airlines
    
31. Living-Well-With-Dementia
    
32. BBC-Dickens-Season
    

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JD SportsMotion design | Animation
Working with Uncommon Studio to develop the motion language of the JD Sports campaigns Forever Forward and FAMILY. The motion language and typography was rolled out across in-store, broadcast and socials.

Creative direction: Uncommon
Client: JD Sports

©2025Sam Williams Studio

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