This public launch, held at the beautiful Grand Palais in Paris, was a milestone occasion for SCANIA. A spectacular and high profile event that marked the global reveal of its new generation of trucks, Scania’s first major product launch in 20 years. The event played out in front of an in-house audience of 1,200 esteemed VIP guests, as well as their largest ever global audience watching live on-line.
I worked with Kate Dawkins Studio to create the speaker support visuals, content for the ‘Hub’ welcome area and an eight-screen activation showcasing ‘Tailored Solutions’.
I worked with Kate Dawkins Studio to create the speaker support visuals, content for the ‘Hub’ welcome area and an eight-screen activation showcasing ‘Tailored Solutions’.
SCANIA Public Launch
Motion design, direction and animation
Production Company: Kate Dawkins Studio
Creative Design & Direction: Kate Dawkins
Animators: Martin Stacey, Al Liddell, Liam Corner, Kevin Lamb
Agency: Jack Morton Worldwide
Client: SCANIA
Motion design, direction and animation
Production Company: Kate Dawkins Studio
Creative Design & Direction: Kate Dawkins
Animators: Martin Stacey, Al Liddell, Liam Corner, Kevin Lamb
Agency: Jack Morton Worldwide
Client: SCANIA
