Sam Williams Studio
This public launch, held at the beautiful Grand Palais in Paris, was a milestone occasion for Scania. A spectacular and high profile event that marked the global reveal of its new generation of trucks, Scania’s first major product launch in 20 years. The event played out in front of an in-house audience of 1,200 esteemed VIP guests, as well as their largest ever global audience watching live on-line.

Working with Kate Dawkins Studio to create all the content for the main reveal sequence, the speaker support and the evening entertainment visuals. As well as content for the ‘Hub’ welcome area and an eight-screen activation showcasing ‘Tailored Solutions’.

Public Launch

Client: Scania
Production Company: Kate Dawkins Studio  Creative Design & Direction: Kate Dawkins Agency: Jack Morton Worldwide